SEO Analysis#

Sofia SEO is here to help you analyze and optimize your website. It is an AI assistant that reviews web pages from a technical, content, and visual perspective and turns the findings into clear, practical recommendations.

Sofia SEO focuses on two areas:

  • SEO (search engine optimization) - how well your site can be found on Google and other search engines.

  • GEO (Generative Engine Optimization) - how well your content is cited in AI search systems such as Google AI Overviews, ChatGPT, Perplexity, Gemini, or Copilot.

Open Sofia SEO from the assistant picker at the top of the chat.

What sets Sofia apart from a simple checklist#

There are many half-truths and outdated tips in SEO and GEO. That is why Sofia SEO does not just provide raw data, but also puts it into context: What really matters, what is only a minor extra factor, and what is outdated or simply a myth?

In the end, you always get a clear recommendation instead of just a list of numbers - including an assessment of where the biggest impact can be achieved with the least effort.

Note

Sofia SEO does not replace legal advice or professional SEO consulting. It focuses exclusively on content-related and technical SEO and GEO topics.

AI Visibility Check#

Is your website found and cited by various AI search engines? Sofia SEO can check this for you.

Tell her which search term or phrase you want to test and which domain is involved. Sofia will then perform an AI search with the following providers:

  • OpenAI GPT Search

  • Anthropic Web Search

  • Google AI Search

  • Perplexity

Example:

Run an AI visibility check for the search term "AI tools for radio stations".
Check whether our website "radio-creator.com" is mentioned and cited.

Result:

Note

This test is a spot check, not a fixed ranking position - when repeating the same query, AI search systems may yield slightly different results. It is best to repeat the test regularly with slightly modified formulations.

Website Analysis#

You decide how in-depth the analysis of your website should be. Simply describe to Sofia SEO in the chat what you would like to know - she will automatically choose the appropriate scope or ask a quick follow-up question if it is not clear.

Quick Analysis#

For quick, targeted questions like “Is our homepage readable for AI bots?” or “Is important text being cut off on mobile?”.

Sofia SEO runs a few targeted checks and responds concisely - with a clear assessment and 2-3 concrete next steps.

Full report#

For a comprehensive analysis of a page or an entire section of your website. Sofia SEO reviews the technical setup, content, visual presentation, and - if available - real visitor data, then compiles a structured report from it.

Tip

Detailed reports covering many checked pages can take more time and consume more tokens than a quick analysis. If you only want to clarify a single question, tell Sofia SEO directly - then the response will stay lean.

What Sofia SEO checks in detail#

Sofia SEO divides its analysis into three layers. All three work together: the best technical setup is of little use if the content is weak, and even the best content is useless if it is not visible on a smartphone.

Technical setup#

Sofia SEO reads the source code and technical supporting files of your page and checks, among other things:

Check

What Sofia SEO looks for

robots.txt

Whether Google and important AI crawlers such as GPTBot, ClaudeBot, or PerplexityBot are allowed at all.

sitemap.xml

Whether the sitemap is complete and up to date.

Meta tags and head section

Title, description, canonical tag, hreflang, and robots meta tags.

Structured data (Schema.org)

Whether JSON-LD is present and matches the actual page content.

Raw vs. rendered HTML

Whether there is a critical gap between what a simple crawler sees directly and what only becomes visible after JavaScript is executed.

Internal linking

How pages are connected to each other internally.

Note

FAQ rich results in classic Google Search were discontinued in May 2026. That means an FAQPage schema no longer generates snippets there. However, FAQ sections as text remain very valuable for being cited in AI search systems. If needed, Sofia SEO will explain what makes sense for your page.

Note

About ``llms.txt``: In some forums, this file is seen as an insider tip for better AI visibility. Based on current knowledge, however, there is no proven effect - major AI search crawlers hardly ever request the file. Sofia SEO explains this transparently instead of creating false expectations.

Content#

Sofia SEO also evaluates how your texts are structured:

  • Does the page provide a direct, understandable answer right at the beginning?

  • Are headings phrased as real user questions?

  • Are there FAQ sections with short, clear answers?

  • Are sources, authors, and freshness visible? (known as E-E-A-T - the experience, expertise, authoritativeness, and trustworthiness of a page)

  • How up to date is the content, and is that clearly visible?

Visual presentation and devices#

../../_images/sofia_seo_devices.jpg

Sofia SEO can view your page the way it actually appears on different devices - desktop, laptop, tablet, or smartphone. This allows it to check, for example, whether the most important content disappears behind a cookie banner, a large image, or too much navigation on mobile.

../../_images/sofia_seo_screenshot.jpg

Since most users - and most search systems as well - are on mobile, the mobile view is the most important point of comparison, while the desktop view is used more for context.

Tip

Ask Sofia SEO specifically for an “above-the-fold check” if you want to know whether your core message is visible without scrolling.

Real visitor data with Matomo#

If your organization has set up Matomo, Sofia SEO can combine its structural analysis with real visitor data from your website. That makes its recommendations much more specific, because they are based not only on code analysis but also on actual user behavior.

This allows Sofia SEO to show you, for example:

  • which pages attract many visitors but are left unusually quickly

  • what share of traffic comes via AI assistants instead of traditional search engines - your most important success metric for GEO

  • how your page’s real loading times are developing

  • how a page’s traffic changed before and after an optimization

  • what screen sizes your visitors actually use to access the page

Note

Matomo data is only available for websites that your organization has set up. If no Matomo access is available, Sofia SEO will tell you directly and will continue working with its structure- and content-based analysis instead. Set up Matomo

The finished report#

In a full report, Sofia SEO always structures its findings according to the same clear and understandable pattern:

  • Executive Summary - the most important insight in a few sentences

  • Technical findings

  • Content findings

  • Visual findings - above the fold, desktop compared to mobile

  • GEO findings - AI readability, citability, and if available, the AI traffic trend from Matomo

  • Prioritized recommendations for action - first quick wins with little effort and high impact, followed by medium-term and strategic measures

../../_images/sofia_seo_effort_impact_matrix.jpg

If you want, Sofia SEO can also present the prioritization as a chart, for example as an effort-impact matrix, and can provide the complete report as a PDF or Word file.

Practical examples#

You do not need to provide Sofia SEO with technical details - a description of your goal is enough. The more specific your input is (URL, time period, question), the more targeted the answer will be.

To get started, try the following prompts:

Check whether our homepage is readable for ChatGPT and Perplexity.

Compare the mobile and desktop view of our show page -
is important content being cut off there?

Create a complete SEO and GEO report for our news category.

Show me how much traffic comes via AI assistants and how that has
developed over the last three months.

Which of our article pages have a high bounce rate and why
might that be?

Limits of Sofia SEO#

So you can interpret its results correctly, you should be aware of the following limitations:

  • Sofia SEO has no access to actual Google rankings, Google Search Console, or backlink databases.

  • It cannot retrieve real Core Web Vitals metrics (LCP, INP, CLS) from the Chrome UX Report - it can only derive structural indications from the source code and, if available, real loading times from Matomo.

  • Its rendered view is an approximation of Googlebot, not proof of Google’s actual rendering behavior.

  • It provides no legal advice, for example regarding legal notice requirements.

Note

SEO and GEO are constantly evolving. If a question depends heavily on recent changes, Sofia SEO actively researches it when needed instead of relying on outdated knowledge.

Where to find Sofia SEO#

Open Sofia SEO via Choose assistant at the top of the chat. Then describe in the conversation which page, section, or question you would like it to analyze.